Summary
Blue Square was launched in May 1999 and has grown into one of the biggest online UK betting companies. In January 2003, the company was acquired by Rank, a leading UK entertainment and leisure company. They now claim to have over 750,000 customers and have certainly come a long way since they were established.
Live Sports
- New customers get a free bet worth up to £100
- Blue Square offer a free £25 bet to all customers, with a further free £25 bet available after placing ten bets
Background
Blue Square was launched in May 1999 and has grown into one of the biggest online UK betting companies. In January 2003, the company was acquired by Rank, a leading UK entertainment and leisure company. They now claim to have over 750,000 customers and have certainly come a long way since they were established.
Coverage & Availablity
With regard to football and racing, Blue Square generally play it quite safe when it comes to their prices. They can rarely be accused of having poor margins but, by the same token, to see them have a stand-out price on a big race or football match is unusual.
However, they tend to excel when it comes to creating pre-match markets on football, tennis and rugby, offering something for everyone with some imaginatively crafted markets. They also offer a good range of special and novelty markets which work very well for PR purposes and encourages plenty of new customers to use the site.
Website
Blue Square should be congratulated for upgrading and improving their website on a far more regular basis than most of their competitors. This means that the site always looks clean, fresh and is user-friendly. Markets are easily accessed from the left-hand margin and are well-presented, giving the user total confidence they are betting safely and securely.
Customer Service
Although the customer service is 24/7, Blue Square can be unreliable when replying to emailed queries, perhaps due to a lack of resources. However, their telephone service is generally solid and dependable.
Customer Service Telephone Number
0800 5870500
